OBJECTIVE:
To obtain a senior executive position in a packaged goods company.
As President and CEO of a snack food business:
As Executive-Vice President in the dairy business:
As Vice President of Sales and Marketing:
EDUCATION
University of Pittsburgh
BA in Business Administration - 1973
Public Accounting Certificate, (Inactive) 1979
PROFESSIONAL HISTORY AND RESPONSIBILITIES
SANI-DAIRY-Division of Penn Traffic Corporation. - 1994 - 1995
Responsible for total management of the marketing, sales and financial services departments for this division. Developed annual plans, which included integration of the sales, marketing and product profitability segments. Performed major restructuring of division’s sales and marketing programs, which included a total repositioning and repackaging effort.
Sani-Dairy, one of the smaller divisions of Penn Traffic Corporation, was one of many such divisions which were radically effected when Penn Traffic’s stock plummeted from $40 per share to $13. A general downsizing eliminated a total of 520 executive positions over a three month period.
Responsible for marketing, sales and accounting. Instituted a route supervision and dairy case management program which included training of 54 routes. Developed an annual sales budget by product line to obtain projections comparing monthly performance measurements against the plan. Established and staffed a functional marketing department. Produced a one-year marketing reorganization that incorporated product line management. Hired a packaged good advertising agency and introduced a branded research program.
SNYDER POTATO CHIPS-Division of Curtice Burns, Inc. - 1973 - 1990
President & CEO - 1988-1990
Responsible for all production, marketing and financial functions.
Division VP & Director of Sales & Marketing - 1985 - 1988
Developed, implemented, updated and monitored all long and short-term marketing and sales plans for division.
Director of Marketing & Sales - 1983 - 1985
Director of Sales - 1980 - 1983
Controller - 1973 - 1980
John Hornick is a senior dairy and snack food executive who is especially skilled in the areas of sales, marketing, production and finance. He is a strong leader and has the intuitive skills to assemble a dynamic team. John is best described as a discoverer and a visionary, as he is always interested in new ideas and theories. He is very quick to see and understand the big picture, and his mind immediately starts to formulate the plans needed to meet the objectives. He has exuberant energy and patience when it comes to identifying problems and he can take on an amazing variety of projects with ease. He is energized by challenge.
John is a hands-on manager who is also an effective delegator. He enjoys having personal projects to sink his teeth into, particularly in the areas of finance, sales and marketing where he has spent so much of his career. This intimate knowledge also permits him to delegate well, because he is able to make sure that the people handling the project have a thorough understanding of what is expected and how his or her work will be used. He then gives his people the freedom to use their creativity. He does not over-manage and is never at a loss for devoted followers.
John has also developed through his last three senior management positions, a strong understanding relative to plant production. By aligning himself with the production experts, John has learned a tremendous amount in this area over the last fifteen years. He has maintained a policy of interfacing with the production personnel on a daily basis, assisting in the preparation of their annual budgets with particular emphasis on payback. He also has strong convictions that the production management must be an integral part of the Marketing Team.
Also, as a skilled direct store delivery executive (DSD), John has worked with as many as forty-five independent distributors and several company owned distribution points established as profit centers. His ability to focus on issues and solve problems was extremely helpful in gaining distributor confidence, which invariably would lead to increased sales. He thoroughly understands, in today’s environment, the importance of providing superior customer service whether the customer is the distributor, the distributor’s customer or the consumer .
John is a leader who also understands that he cannot do it alone. He knows that leaders build teams with spirit and cohesion...teams that feel like family. John made others feel like owners, not hired hands. He creates an atmosphere of trust and human dignity. His team building style of management is a strong asset. John Hornick is a strong leader whose leadership style results in increased sales and profits.